TITO’S VARIETY PACK
Tito’s doesn’t believe in pre-flavored, canned cocktails. So while every other drink brand from Sunny D to Smirnoff was scrambling to roll out a variety pack of canned cocktails, Tito’s went on social media and released a box… of cups… that you can fill with whatever the hell you want.
Before launch, we teased the “Variety Pack Drop” on social like it was a real thing, with a post on Instagram and Tiktok. The internet went nuts and took the bait.
Then we partnered with Trevor Wallace to get the word out, and the packs sold out minutes - raising thousands for Tito’s philanthropic causes like Vodka For Dog People and Pets For Vets.
Made with: Lillian O’Connor, Mindi Price, India Allen, Molly Jamison
Directed by: Brian Camp