Brett Simone | Associate Creative Director

MY GRANDMA THINKS I'M ON TV

Header2.jpg
 
 

HI, HOLA, HALLO, CIAO, SALAAM, NAMASTE

You've reached the portfolio of NYC based writer, and below-average karaoke singer, Brett Simone.
When you're done browsing, check out his platonic life partner and uber talented art director, Lillian.

 
 

CANNES YOUNG LIONS 

01.jpg
 
 

CANNES YOUNG LIONS

Brave Beginnings needed people who aren't expecting moms to care about helping dangerously pre-mature babies. So we knocked up a train full of people and won Young Lions in the process.

2017 Cannes Young Lions - Film Winner

 
 
 

Art Director: Lillian O'Connor
Copywriter: Brett Simone

 

Citi Double Cash

03.jpg
 
 

CITI DOUBLE CASH

Citi's Double Cash Card combined two great ways to earn cash-back together in one place. So we celebrated by combining two things...everywhere else. It was Citi's first ever product launch on social, and their most successful launch ever. #incredouble

DigiDay Award / Mashable Award

 
 
First-We-Sketched-Them-Brett-Simone.jpg
 
 
Brett_Incredouble_separates_0002_saw.png
Brett_Incredouble_separates_0001_shaver.png
 
 
Then-We-Made-Them-Brett-Simone.jpg
Citi_Blocks2_HAB2.png
Citi_Blocks2_MtCrust1.png
Citi_Blocks2_pinata3.png
 

A special thanks to our amazing illustrator, Sadi Tekin.

Creative Director: Chris Smith
Art Directors: JP CannucciariLillian O'Connor
Copywriter: Brett Simone

 

Creative spirit

02.jpg
 
 

CREATIVE SPIRIT

The intellectually disabled usually have to beg senior execs for a job, that's why 85% of them are unemployed. So we helped job-placement nonprofit Creative Spirit flip the script and make famous agency execs "pitch" and beg for help from the intellectually disabled instead.

D&AD Impact Shortlist

Featured: AdAge / LBB / The Drum

 
 

THE ADWEEK TEASER

 
 

THE FULL VIDEOS

CreativeSpirit_BrettSimone_CaseyGlidden
 

Special thanks to Laurel Rossi and David Nobay for bringing this opportunity to us,
and to everyone at Independent Media and The Cutting Room for producing it free of charge. 

Creative Director: Adrian Flores
Art Director: Casey Glidden
Copywriters: Brett Simone & Jaysn Kim

 

It Could be worse

04.jpg
 
 

IT COULD BE WORSE

I'm an optimist, but in a pessimistic kinda way. So a friend and I created the It Could Be Worse Calendar - a daily reminder that no matter how awful your day is, it could always get much, much worse.

 
 

Art Director: Casey Glidden
Copywriter: Brett Simone

 
 

Young Young Lions

05.jpg
 
 

YOUNG YOUNG LIONS

I love humiliating children. I also love a good parody. So I found a way to do both. Introducing, Young Young Lions - The First Creative Competition for Newborns. We also made a website that hosted our video and included a meaningless "2017 Newborns to Watch" list.

 
 
 

Art Directors: Lillian O'Connor and Rob Broadbent
Copywriter: Brett Simone
Director & Editor: Justin Sottile-Jackson

 

Citi Bike Expansion

07.jpg
 
 

CITI BIKE EXPANSION

Train delays suck. So Citi Bike shot for the hearts, minds and wallets of New York commuters by adding bikes to chronically delayed Upper Manhattan and South Brooklyn. 

 
 

Bike Kiosk Posters

NO ASSEMBLY REQUIRED headline went outside IKEA in Red Hook

Citibike_anydaynow.jpg
Citibike_spinclass.jpg
Citibike_redhookbluebike.jpg
Citibike_hoytscherm.jpg
Citibike_smalltalk.jpg
Citibike_noassembly.jpg
 
 

In-Subway Posters

Visuals were inspired by the talented Neil Goldberg.

 
CitiBike_Posters_0001_02.jpg
CitiBike_Posters_0002_03-2.jpg
 

Creative Directors: Doug Lemon & Javier Fuentes
Art Directors: Lillian O'Connor & Shea McKinney
Copywriter: Brett Simone

War Child

08.jpg
 
 

WAR CHILD

Every year, $249 of your taxes quietly contributes to wars on foreign soil - wars that kill and maim millions of kids. You're at war, and you don't even know it. But with War Child's help, your dollars can bankroll hope instead of bodybags.

Featured: Adweek / The Drum / Campaign US

 
 
 

Creative Director: Adrian Flores
Art Director: Tim Scales
Copywriters: Brett Simone and Deirdre Hering