HI, HOLA, HALLO, CIAO, SALAAM, NAMASTE
You've reached the portfolio of NYC based writer, and below-average karaoke singer, Brett Simone.
When you're done browsing, check out his platonic life partner and uber talented art director, Lillian.
CANNES YOUNG LIONS
CANNES YOUNG LIONS
Brave Beginnings needed people who aren't expecting moms to care about helping dangerously pre-mature babies. So we knocked up a train full of people and won Young Lions in the process.
2017 Cannes Young Lions - Film Winner
Art Director: Lillian O'Connor
Copywriter: Brett Simone
Citi Double Cash
CITI DOUBLE CASH
Citi's Double Cash Card combined two great ways to earn cash-back together in one place. So we celebrated by combining two things...everywhere else. It was Citi's first ever product launch on social, and their most successful launch ever. #incredouble
DigiDay Award / Mashable Award
The intellectually disabled usually have to beg senior execs for a job, that's why 85% of them are unemployed. So we helped job-placement nonprofit Creative Spirit flip the script and make famous agency execs "pitch" and beg for help from the intellectually disabled instead.
THE ADWEEK TEASER
THE FULL VIDEOS
It Could be worse
IT COULD BE WORSE
I'm an optimist, but in a pessimistic kinda way. So a friend and I created the It Could Be Worse Calendar - a daily reminder that no matter how awful your day is, it could always get much, much worse.
Young Young Lions
YOUNG YOUNG LIONS
I love humiliating children. I also love a good parody. So I found a way to do both. Introducing, Young Young Lions - The First Creative Competition for Newborns. We also made a website that hosted our video and included a meaningless "2017 Newborns to Watch" list.
Citi Bike Expansion
CITI BIKE EXPANSION
Train delays suck. So Citi Bike shot for the hearts, minds and wallets of New York commuters by adding bikes to chronically delayed Upper Manhattan and South Brooklyn.
Bike Kiosk Posters
NO ASSEMBLY REQUIRED headline went outside IKEA in Red Hook
Visuals were inspired by the talented Neil Goldberg.